Over 6.500.000 TV viewers of Olympic Final replay in Germany
Olympic 2024 final replay between Denmak and Germany was a major TV hit in the biggest “handball country”. An average of 6.53 million people watched the DHB team’s 30-40 loss on ARD, making it the highest-rated match of the tournament so far on Tuesday evening. According to data from AGF Videoforschung, this translated to a market share of 26.9%.
Even more impressive were the ratings among the younger audience. With 1.74 million viewers and a market share of 33.4%, every third viewer in the key advertising demographic watched the rematch of the Olympic final.
The remaining main round matches for Alfred Gislason’s team will be broadcast live on ZDF: Thursday (6:00 PM) against Italy and Saturday (8:30 PM) against Tunisia.
Explanation of TV Ratings in Germany:
In Germany, TV ratings are measured to determine how many people watch a program, and the data is often expressed as both absolute viewer numbers and market share.
Total Viewers:
6.53 million viewers watched the match, indicating significant public interest.
Market Share:
The match achieved a 26.9% market share, meaning over a quarter of all people watching TV at that time were tuned in to this broadcast.
Youth Audience:
This group, referred to as the “key advertising demographic” (typically aged 14–49 in Germany), is highly valued by advertisers.
1.74 million young viewers watched the game, achieving a 33.4% market share. This means one in three people in this demographic were watching the match, making it extremely popular among younger audiences.
These numbers show that handball is a significant draw for German viewers, especially during high-stakes matches against prominent opponents like Denmark.
Mandatory Credit © Nebojsa Tejic / kolektiff
